If you have a business, you will know that your customers have a lot of inquiries. But did you know that you can turn inquiries about your business into more and more sales for your business? It is a great way to increase sales for your business. And you can do so with a great FAQ page.
What Exactly Is FAQ?
FAQ stands for frequently asked questions. This function gives quick answers to common customer questions. The idea is to keep the answers short and direct. This way, people will be able to find the info they want quickly. Here, you can address the common concerns, questions, and objections the customers may have.
A great FAQ page can also act as the first point of contact for customers looking for answers before they reach out to you directly with their questions. FAQ functions preemptively. You need to guess what your customers may or may not ask. Then, you will have to answer accordingly. If you can do this correctly, it will take you a long way.
You can use FAQs for many reasons. They are:
- Customers usually have the same inquiries. Having an FAQ will ensure hassle-free shopping for your customers.
- You will not have to keep replying to countless similar questions. It will make management easy for you.
- It will save you a lot of time and money.
How Can FAQ Increase Sales?
Now you know what FAQs are and what they are used for. Now you may be wondering how FAQs can increase sales. To understand how you will have to look at this from both the customer’s and your perspective.
Customers usually have a lot of inquiries when they purchase something. They want to be sure about the product. They want to know how sincere and professional the business is. They want to trust the seller. And FAQ is a very effective way to do that.
Through FAQs, you will be able to directly answer their questions and take care of all their doubts. Thus, you can show your customer that you care about their worries. You will be able to establish yourself as a great service provider and the customers will be happy. And happy customers mean more sales.
Moreover, you will not have to answer similar questions individually. It will save you a lot of time and money, making your business more efficient. You will be ble to spend this time and money to better other sectors of your business.
How Can You Create An Effective FAQ To Increase Sales?
Well, you know how FAQs can increase sales for your business. But the catch is, not all FAQs can increase sales. You will have to write a really good FAQ if you want to increase sales for your business. And you will be able to know how you can do so by keeping reading.
- Make Sure The Page Is Easy To Find:
The first thing you have to do is to make sure your customers find the FAQ page. You can write the best FAQ page that has ever existed in the world. But if your customers do not find that, it will come to use for both you and your customer. And you will not be able to increase your sales.
So be aware of where you put the FAQ on your website. Just put it on the homepage, in large letters. Make sure your customers do not miss that. If your customers do not find the FAQ page, they will just leave your website. That means no sales for you.
- Make Sure You question various Frequently Asked Questions:
The first thing you need to do is choose which questions you are going to put in the FAQ. You see, the purpose of the FAQ page is to answer customer inquiries. But if you answer questions that they do not care for, the purpose will be defeated. So, choose the questions carefully. Here are some tips to do so:
- Think about what you would have asked if you were the customer. Think from their perspectives.
- Look into google, Reddit, Quora, and online forums about the type of your business. Know what types of questions people are asking about. Add those questions in your FAQ.
- Look at the websites of similar businesses.
- Choose the subjects of the questions relevant to the products. Add questions on ordering procedures and delivery rules of your business.
If you cannot add the questions that customers are asking, you will not be able to satisfy them. You will fail to fulfill the purpose of the FAQ. And that will not increase sales.
- Answer The Questions Correctly:
Once you have identified the questions you need to answer, you have to answer them. And it is easier to say than to do. Here are some things to remember:
- Firstly, the answers should be small. The answers should consist of 3-4 lines, 5 lines should be the max. But try not to exceed that limit.
- Ensure the relevance of your answer. Be to the point with your answers.
- Try not to leave any confusion.
- Start your answers with a yes or no whenever it is possible.
With correct and precise answers, you will be able to provide the information fast. When you successfully solve their confusion, your customers will decide to order from you.
- Use Easy Language:
Writing FAQ answers in easy language can help you increase your sales. When you write your answers, you should write them like a conversation. Be friendly. Make the sentences small and the words as simple as possible. Avoid using hard and complex jargon if you can. Use simple sentences as much as you can. Try to avoid passive voice. And last but not the least, never repeat yourself. If the answers are not easy to read, your customers will skip them. Then they may get into complications while purchasing or after purchasing your products.
- Categorize Your Questions:
The FAQ page can get cluttered if you have to add a lot of questions. There is a simple fix to that. That is to categorize the questions. For example, you can put all the product-related questions in one category, and the ordering-related questions in another. Similarly, you can create multiple categories for other questions. It will make finding the queries easier to find for your customers. So, they will be satisfied.
- Use Visual Examples:
This is one of the best ways to create an FAQ page. It is not always possible to answer questions effectively while making them brief. What you can do here is add visual examples. Add videos, images, or infographics to your answers. It will make it possible to answer complex answers easily. Most importantly, it will help your customers understand the answers very easily.
When you use visual media to answer your questions, you can do another thing. And that is marketing. You can add various products to your visual example. It will showcase your products to customers who are reading the FAQ. It will generate interest among them and increase sales.
- Use Hyperlinks:
This is another solution to the paradox of answering complex questions in a small space. You can provide the central answer in the FAQ. Then you can link the question to a landing page to elaborate on that. When the customers get redirected to product or order pages, they will get more interested in spending money in your business.
It has another purpose as well. That is SEO optimization. It is a simple way to gain more traffic for your business. This is especially important for long-tail searches. When a user searches for the entire question you added, Google will link your site to relevant Google searches. And it will bring new customers to your business.
- Use FAQ As A Last Resort:
You may find this point contradictory, but let me explain. While the FAQ is very important, so are the other parts of your website. So, try not to strip the other sections of your website bare. Put all the necessary and relevant information there first. After that, put the information that you could not fit in the other sections on the FAQ page. Remember that if your customers do not find any information in those sections, they will come to your FAQ.
Well, that is it. I hope you have found this article helpful and been able to create an effective FAQ page. Let us know what your experiences are regarding this as well. And last but not least, that you for being with us.