Marketing Reimagined With Chatbots

The latest business trend of the world is to be automated. Businesses are going for being as contactless as possible. The latest addition to this automated process is chatbots! Chatbots will take over apps and customer support agents. They will help you cut your costs and increase your revenue.

In this guide, we will show you how to apply chatbots to the fullest. Also how to leverage chatbots by taking on the tedious tasks and how to allow you to better serve your customers in the ways that matter most.

Do you really need a chatbot?

At this point, you might be wondering if you really need a chatbot for your business. Let’s look at some of the numbers first.

  • More than 20 billion messages are exchanged between businesses and users monthly on Facebook Messenger.
  • There are more than 300,000 active bots on Messenger.
  • Messenger marketing leads to a 70% better open rate than email marketing.
  • Facebook Messenger is expected to grow to 2.4 billion users by 2021.

The number clearly shows how many people are actually dependent on the messenger app. How to tap into this huge market? The answer is simple – chatbots. The scope for using chatbots is huge. See this chart for an idea.

Imagine running a business where all these things can be done automatically! All you need to do is get a chatbot and run your business on autopilot!

Uses of Chatbots for your Business

From this moment onwards, we are going to show you where you should implement chatbots. The scopes are limitless. Using these examples, you can totally revamp your business’s marketing strategy..

24/7 Customer Support

Tending to your customers is necessary. The most popular use of chatbots is to provide instant support to your business in an emergency. When your business is closed, you can always answer their questions instantly.

And statistics show that it is important that your business is providing support very fast. According to a survey, customers expect that they are getting replies within 4 hours. Exceeding this limit might result in being labeled as a poor customer service provider.


Marketing tips: You can use the “24/7 customer support” feature as one of the unique selling points for your restaurant. Let people know no matter what time it is, day or night, their queries will be answered. However, do not forget to state that if anyone asks something that requires human interaction during the closed hours, their complaints will be dealt with as soon as office hours start. 

View menu and place food orders

Chatbots such as LazyChat allows customers to place orders directly from messenger. You might think, who will order something from the messenger? This sounds so inconvenient. But guess what, people actually love innovations and they want to try something new. This feature will definitely help attract new consumers.

Marketing tips:  You can announce in your social media pages that you are taking orders directly in messenger. For example, look how Domino’s Pizza did their marketing to entice users to order only using only a single emoji!

Also, look at how Pizza Hut takes orders in messenger. Notice how Pizza Hut places professional-quality pictures on its menu. A good-looking menu will surely bring water in visitors’ mouths and might encourage them to order. And the chances of getting orders are high as the order placing procedure is fast, simple, and just a tap away! Take these two food chain leaders as inspiration and design your own marketing campaign that boosts your sales numbers for your restaurant.

Make reservations
Chatbots can make reservations on behalf of you. All your consumers need to do is head to your business page’s messenger and select the date and time. Remember, the sole purpose of having a chatbot is to lessen your hassle 

Marketing tips: Sephora, one of the leading cosmetics brands, introduced its chatbot in 2016. This French cosmetics company offers cosmetics, perfumes, skin and hair care products for both men and women and has approximately 2,300 stores in 33 countries worldwide. They launched a feature that enables users to book appointments to visit their stores directly from the messenger. Sephora reportedly claims an 11 percent increase in booking rates. Take this as an inspiration to level up your marketing strategy.

Provide directions

Your customers might want to visit your physical store or restaurant. But they do not want to go through an ocean of search results to verify your real address. What if they could just get the address directly from you just by asking it in your messenger. How to do that? Chatbots

Marketing tips:  Place a warm welcoming message in your chatbot and you can guide them on how they can simply get their address by clicking on the call to action button that you can get using LazyChat. The procedure is simple, yet effective and user-friendly. Use this as one of your key services provided by your business and attract customers.

 

Ads and chatbots: killer duo

Facebook has become one of the most effective platforms to place digital ads in recently. It is proven that placing ads in messenger brings results. Your targeted audience can engage with you directly on messenger with the ad’s call to action button. Combining the ads with chatbots will definitely lead to an increasing number of conversions.

Marketing tips: There are three ways to advertise on the Facebook platform using Messenger:

  1. Run ads that show up in the Messenger inbox or Messenger stories
  2. Sponsored messages
  3. Run ads that start a conversation in Messenger (Click-to-Messenger ads)

The success rate of this kind of campaign is very high and brings more results. And when you combine the ads with your chatbot, you can convert the potential customers easily and in an instant. This combination is something that will undoubtedly bring you results.

Bringing customers into messengers

To use the robust ordering system to the fullest, direct your customers to your messenger. You can get a unique URL and QR code for your business page’s messenger. These two can be a great tool to bring customers into messenger.

Marketing tips: Here are some ideas that can help you bring consumers into your messenger

  • Place your messenger QR code on your physical components such as a menu, doors, posters, brochures, visiting cards, and many more
  • Place a QR code that can be scanned easily in your social media static posts
  • Place your messenger URL everywhere.

See how LazyChat directs their interested customers to their messenger. They provide their messenger URL (m.me/lazychat.io) in their every post to encourage the interested audiences to engage.  

Conclusion

Chatbot is the future. And in this era where customers hope for faster service and easy life, chatbots will definitely help you to be on par. Head over to lazychat.io and get your chatbot now.

You can try their 15-days free trial too. So what are you waiting for? Get started now!

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