When wanting to start a business, the only way to promote your products is through the best possible product photography. As the saying goes, “You don’t take a photograph, you make it,” many people don’t realize the true power it holds.
You can take a product with hundreds of features and do mediocre product photography that will ultimately result in fewer clicks. Although, if you take a product and click the right shots, you could potentially sell millions.
However, not everyone knows how to make the best product photography. Photographic skills must include fixing the proper studio lighting, using the right shutter speed, including natural light, diffusers, softboxes, and different photographic tricks!
Hence, to help you understand a better overview of different product photography tips, we’ve come up with the 7 best product photography tips and tricks to make your business flourish.
Without any further ado, let’s begin!
An internet-based business has the best chances of getting more reach and attracting customers when the product portrait photography is done right. When customers look at your business page, they should get the right tone for it with the best sample-quality picture.
Thus, let’s see a few of the best tips we have prepared.
If you don’t have the proper gear, completing your product photography with finesse can be a challenging task.
However, even if you have expensive equipment, your products may not be lucrative because of missing features. You must look out for certain points while selecting photography gear for your business:
A light source is the most important element for your subject. Your camera should have an attached flash if the additional flash equipment isn’t ready on the spot. Nikon Speedlite DSLR cameras perform best in incorporating flashes and white balance.
If you don’t have the best flash, use a reflector. You can also pair umbrellas for a studio photography effect. Using a softbox is the best idea if you’re outdoors and aiming for a soft light look.
Product photography, AKA showcasing your products is all about the details, which can be achieved only if the picture has perfect stability.
For stability, you will need to invest in a good tripod. If not, your camera can cause motion blur from even the littlest movement. Tripods can help ensure your depth-of-field remains stable while taking photos amid bouncing motion.
One of the best product photography tips and tricks includes being careful about your background. While most businesses encourage using a white backdrop for your product, we think otherwise.
While a stale white background will help showcase your product clearly and simply, a background that engages with your social media feed will make your photo more lucrative.
You can use a simple backdrop of any color that contrasts with your product. For example, if your product is more on the white scale, use a black backdrop and henceforth.
Making sure of using a simple background that doesn’t cause a distraction to the customers will help your product shine its way through being bought.
When it comes to product photography lighting tips and tricks, the best method is to use diffused lighting and cause minimal shadowing. The only way to achieve the perfect picture is to use a softbox bigger than the product in itself.
Using sunlight is also a great option to showcase and reflect the details of your product. You can also see different tutorials on the internet to achieve various looks.
Other options for portrait lighting are to use a light panel, lighting gear, external flash, fluorescent lighting, dimmable compact fluorescent, etc. If you’re planning on recording videos, you can also use led video light and a flash kit for the best background lighting.
Nowadays, customers want to make sure they know everything about the product they’re buying, including its measurements. You can add the measurement details in the product description, but giving your clients a sense of scaling through the pictures is better.
Depending on how big or small your product is, place something recognizable alongside the product. For example, if you’re selling hair bands, place a small table mirror next to it. Or if you’re selling t-shirts, have a model wear it for you.
Editing is the last step before you showcase your product to the world. You can essentially achieve a studio photography vibe with the power of editing even if your equipment isn’t fancy.
Making the best use of Photoshop, Adobe Lightroom, etc., is essential. Color correction, SFX, and a lot more can be done when you know how to dress up your shots in the best way.
Business is a work of art meant to be displayed and shown to your customers. However, with most businesses, business clutter is seen seldom.
Having customers, managing your social media’s insights, and taking orders separately for each client can turn your business into a small nightmare. However, that doesn’t need to be the case.
With LazyChat, you have full control over your business under one tab! When it’s easier to steer, your business will reach different heights in no time. One of the best features about subscribing to LazyChat is the webview and the one-page feature.
With the webview, you can access all your products like a catalog in your business’s social handle chatboxes and have your clientele directly order from there without any hassle! Your product photography can shine through in the catalog. Not to mention you can use the tips above to give your clients the best product-photography experience.
The one-page feature also lets you cultivate a relationship with your customers privately while setting up an effective sales procedure and accessing client data from pretty much anywhere.
Trust us, managing your business has never been easier! Make sure to check out the many other state-of-the-art features that come along with your LazyChat subscription for maximum growth of your small/medium/large enterprises. You can checkout LazyChat at – lazychat.io
The right product photography will help your clients clear out any confusion about the product’s real picture instantly, making them buy it without any second thought. Hence, we hope you take the best advice from our article and put it to the best use!